Branding

A small business gets judged quickly, usually before anyone speaks to you. A coherent brand identity buys you the benefit of the doubt: it suggests the work will be as considered as the presentation.

We start with logo design, though a logo on its own is not an identity. What holds everything together is the system around it — typefaces, a color palette, spacing, the way photography is handled — so the business looks like itself whether someone meets it on a phone, a van or an invoice.

That system gets written down. Brand guidelines mean the next person who makes something for you, whether a printer, a sign maker or a freelancer, gets it right without guessing. We also produce the first run of marketing materials, so the identity arrives already in use rather than as a folder of files you have to interpret.